Apple Computer is once again gathering the press together as it rolls out new innovations. The latest invitation-only event will be held in New York City on October 19, 2005 on the eve of PhotoPlus Expo. Apple doesn’t say exactly what the press conference will be about, but the invitation sent to MacCentral asks to join them as “we unveil Apple’s latest pro innovations.”
I blogged earlier about a rumour of a product called Apple Photo Pro. It seems like this might be it. Here's the thinking:
0. It totally makes sense as a product.
1. The press release describes the announcements as "Apple's latest pro innovations", and such an app would almost certainly be a Pro App like Final Cut, Soundtrack and Motion.
2. The event is colocated with a major professional photography expo. Apple has been known in the past to announce pro apps at relevant pro conferences - for example Final Cut announcements at NAB - and they don't hold Media Events in New York just for fun.